Telenor Digiworld

Telenor Digiworld is a serious games project developed by Playerthree for Parent Zone. Parent Zone approached Playerthree to help bring to life their vision for child safety online.

The organisation Parent Zone specialises in digital family life, and has created the curriculum exclusively for Telenor. Digiworld is designed to help children aged 5-16, their families and schools. It is an online world with an interactive game and downloadable resources. We follow a day in the life of Lil’ Blue, who faces temptations, bullies and fake news online. In the interactive game, the player answers questions to navigate Lil’ Blue safely through the digital world. Part of the curriculum is designed to be used in an offline environment, to accommodate schools without internet connection.

Digiworld is launched on on Stop Cyber Bullying Day. All Telenor markets in Asia and Europe will localise the game and make it available to children and young people. The curriculum is part of Telenor’s commitment to the UN Sustainable Development Goal number 10, which speaks of reduced inequalities. Telenor aims to educate 4 million children globally in online safety by 2020, and only completed trainings in Digiworld will count towards this goal. Digiworld will be a supplement to the physical outreach programmes that Telenor is already conducting.

To bring DigiWorld to life, Playerthree needed to reconstruct and animate all of the different Telenor characters which have been developed over a period of time for linear format presentations. We created suites of animations and expressions, using ‘skins’ and common skeletons to bring the different characters to life.